Adoption intention of photovoltaic solar systems

Purpose – The research objective is to analyze the influence of key factors contributing consumers’ purchase intention grid-connected photovoltaic systems among residential energy consumers. Design/methodology/approach A survey based on Korcaj et al. (2014) was conducted in a major Brazilian city; 209 valid responses were obtained directly. Data analyzed using structural equation modeling. Findings Among significant decision influences are environmental, financial, and autarchy benefits onto perceived global benefit behavioral control construct intention; social benefits, however, not relevant as opposed previous studies. Research limitations/implications - Weakness model's reliability leading exclusion total cost construct, which turn could reduce sample bias increase model regarding clarity product “solar system”, no text used; this have left questions unanswered due lack knowledge respondents about solar technology. Practical implications high purchasing power education level, along with favorable weather geography, may contribute promising perspectives for product. Furthermore, promote adhesion technology city there need costs, value importance generation reference groups. Social analysis influencing city’s residents’ intentions adopt favors further promotion city. Originality/value It contributes development consumer behavior studies adoption ecologically sustainable technologies, i.e., GCPSs, thus, filling gap literature